Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story. Although the rise of social media and mobile apps makes information and communication much more easier now, email still have it’s own meaningful and legal purpose especially for business and enterprise users.
Email marketing is a powerful channel for nearly every business especially in e-commerce. Whereas most channels—like SEO and social media—are volatile and subject to change, the email list you build over time will become a pillar of your business that continues to drive both new and repeat visitors to the products in your store.