SMM & SMO

Social Media Optimization or SMO refers to the process of streamlining or optimizing a website so that it can be exposed online on various social media channels. This process can include anything carried out “on-page” such as refining the interface and usability of the site so that it becomes more compelling to the visitors in an effort to help them share it through various social media sites.

SMM (Social Media Marketing) on the other hand is the next step to SMO. Once you optimize your website, it’s time to share and publicize it online on various social media channels for the people to know about your brand, its product and services and to show interest in them. Among the various means, SMO and SMM are the two impactful marketing sources that are built upon many tools and strategies, which differ with each other greatly. Contact us to know more about SMM & SMO!