WhatsApp SMS Marketing

Who doesn’t use WhatsApp nowadays? It is the most popular messaging platform in Malaysia and the world due to it’s lightweight and easy to use interface. It is also rich in features as you can send almost everything, text, video, pictures, audio, documents in just a few touches.

In business perspective, WhatsApp is a powerful marketing tool as it has incredible engagement rates: 98 percent of mobile messages are opened and read, with 90 percent of them getting opened within three seconds of being received. While WhatsApp is a direct and “agressive” approach, SMS still got it’s own market segment as a more “passive" approach which some people prefer this marketing way without getting too much disturbance. Thus, with the combination of WhatsApp & SMS marketing, you can bond well with your customers, and get connected.