Pay Per Click Campaign

Pay-per-click, also known as cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines notably Google.

This is a popular way for attracting targeted visitors to a web site and converting them into buyers. Here, an advertiser needs to make payments for the ads published online solely based on the qualifying clicks. This means payments need to made only when a visitor clicks on the advertisement to visit the web site or the landing page. Thus, it is really important to target only potential buyers rather than everyone as every click cost money. How to make a successful pay per click campaign? Consult us to know more!